« It is the entire process of managing the offer to facilitate the sale. It is based on analyses from the retailer's and manufacturer's point of view, so that the mutual value of the business proposition can be identified. Considerations include product assortment, price, promotion, placement, timing and, to some extent, packaging. »
Category management involves at least four major departments of the organization - category development, marketing, supply chain and sales.
Following the development of an innovation, the marketing department creates the article sheet or the article switch and communicates the availability date to the categorical development. The latter will then lead the implementation of the annual plan (and N+1) in order to ensure that the referencing objectives are met. To do this, it makes the information available to key accounts that will negotiate agreements with buyers. When a listing date is determined, the supply chain activates the preparation and carries the goods to the customer's warehouse.
The field sales teams then activate the reference with the head of department and will make the presence and highlighting of the products. At the end of the referencing cycle, an analysis of the CRM and panelist data allows the category manager to check that the plan’s objectives are well-achieved.
If sales are not achieved, actions involving the different departments (category development, marketing and sales forces) are taken to promote the products and boost sales.
Since 2001, we have been auditing retail manufacturers and we have identified the following issues:
In order to perform, teams must be structured. This starts with an audit aimed at identifying good practices and dysfunction. Then by federating the teams around the software, we redefine roles by assigning clear projects to each one. Everyone knows what to do, when and how to do it! Teams are revalued and processes optimized.
eCOS® Assort is designed so that the user can quickly find the data he needs. Whether it's to view consolidated data at the store level for comparison or to access a stratified view, it's just a few clicks away. The numerous reports offered are updated in real time for greater responsiveness and efficiency in decision-making.
The data of your panelists (IRI, Nielsen...) are loaded into the software as soon as they are available at the end of the period. This way you can accurately track your transformations. Your dashboard is automatically updated with clear graphs allowing you to follow the activity comfortably. You can thus devote your time to analysis without losing time when processing the data.
« eCOS® Assort is a powerful, reliable and scalable assortment management solution. »
Externis, editor of eCOS® Blue Eagle, the first all-in-one SaaS suite dedicated to your retail execution used by players in the retail market (brands, distributors, wholesalers, etc.), all distribution channels combined
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