CIO, driving digital transformation

Between the explosion of big data and the increasing complexity of retail markets, the issue of information governance is at the heart of companies undergoing a major digital transformation. As a CIO, you need to adopt the best strategy to communicate effectively with your employees. But if today, building a digital culture is essential, even urgent, how do you choose the right optimization tools for your organization?

Information is retrieved, stored, distributed, must flow quickly and be in the right place when it is needed. Controlling data, these free electrons that travel non-stop between each other, is the objective of the Chief Information Officer.

At your strategic level, it's no longer just about pure IT. This job, originally a technical one, is now in the Innovation Department. With the emergence of new technologies, market segmentation and customer demands, you, as CIO, are becoming the guarantor of the success of the digital transformation. In other words, you need to empower all stakeholders, both internal and external, to be able to share what needs to be shared, in real time… The idea is to simplify the work to refocus on your core business.

At headquarters and in the field, industry cannot afford to multiply intermediaries, nor to generate blockages. Distance, volumes and fragmentation of services should no longer be a problem. Today, there are a host of possibilities for overcoming these difficulties.

So what's the choice between Excel files, clouds and CRM? How can you improve the performance of your sales departments and category management teams?

As a CIO, your role is to put in place the optimization tools necessary for the proper functioning of the information system. The more these tools are automated and adapted to the company's organization, the more employees will adopt this new digital culture.