CIO, driving digital transformation
Between the explosion of big data and the increasing complexity of retail markets, the issue of information governance is at the heart of companies undergoing a major digital transformation. As a CIO, you need to adopt the best strategy to communicate effectively with your employees. But if today, building a digital culture is essential, even urgent, how do you choose the right optimization tools for your organization?
Digital transformation: the challenge of the new CIO
Information is retrieved, stored, distributed, must flow quickly and be in the right place when it is needed. Controlling data, these free electrons that travel non-stop between each other, is the objective of the Chief information officer.
At your strategic level, it's no longer just about pure IT. This job, originally a technical one, is now in the Innovation Department. With the emergence of new technologies, market segmentation and customer demands, you, as CIO, are becoming the guarantor of the success of the digital transformation. In other words, you need to empower all stakeholders, both internal and external, to be able to share what needs to be shared, in real time… The idea is to simplify the work to refocus on your core business.
At headquarters and in the field, industry cannot afford to multiply intermediaries, nor to generate blockages. Distance, volumes and fragmentation of services should no longer be a problem. Today, there are a host of possibilities for overcoming these difficulties.
So what's the choice between Excel files, clouds and CRM? How can you improve the performance of your sales departments and category management teams?
As a CIO, your role is to put in place the optimization tools necessary for the proper functioning of the information system. The more these tools are automated and adapted to the company's organization, the more employees will adopt this new digital culture.
eCOS® Blue Eagle, the information management tool for the retail and pharmaceutical industries!
You are CIO and want to pilot the digital transformation of your company. Whatever its size and structure, it will have to be aligned with your business strategy. It is therefore in your best interest to find the right tool for the long term.
With its complete solution, Externis can support you in your large-scale project.
eCOS® Blue Eagle is a 100% SaaS software suite for the retail industry. Its intelligent interface allows managers, field teams and service providers to communicate on a single portal. Its objective: to optimize the flow of information in order to collaborate effectively between all business lines. From assortment management to sales execution, this all-in-one management tool is at the service of your digital transformation.
This suite is composed of two softwares:
eCOS® Sales, for the optimization and management of your sales execution with:
optimized planning, intelligent support and live data recording during customer visits
an automated analysis of customer visit statements, delivering a progressive score per point of sale and detailed recommendations
online order taking for materials and services for point-of-sale sales execution
communication of results through customizable indicators and effective sales promotions
eCOS® Assort, for the management of assortments and the referencing of your products, with:
a quick and reliable comparison between your theoretical and field data, a gap analysis in volume and turnover, with real-time reporting
a reactive and efficient action plan
a personalized and accessible dashboard
an accelerated deployment of assortments in points of sale
a better collaboration between your product and sales activation teams