---
title: "General Manager"
description: "Vous êtes General Manager et vous voulez que votre stratégie soit mieux exécutée en point de vente, tout en faisant des économies ?"
url: "https://www.externis.com/en/the-trades/general-manager"
date: "2026-06-03T18:55:55+00:00"
language: "en-GB"
---

#  The business software for General Managers

##  Do you want to see your strategy better executed at the point-of-sale, while making savings?

 [ Discover eCOS® Sales ](https://www.externis.com/index.php?Itemid=614)

 [ Discover eCOS® Assort ](https://www.externis.com/index.php?Itemid=615)

###  Your objectives

Define and implement overall startegy

Develop a commercial strategy in line with the Group's strategy and translate it into achievable actions

Implement action plans to achieve growth and profit objectives

Drive and develop performance to maximize revenue and margin

Focus your teams on their businesses and your strategies

Obtain activity reports from the Group according to deadlines

Measure and control costs/ROI

Allocate resources optimally

Register your company in an eco-responsible approach

###  Benefits provided by eCOS®

- Better control of the distribution of your products
- Improve the capacity of your teams and generate more profits
- Optimize purchases: have an eco-responsible balance sheet by destroying less POS and better control your budgets
- Global visibility of activity thanks to the various reports available
- Grow business through efficient and responsive in-store execution

###  Benefits reported by our customers

100

of our customers’ sales management report that eCOS® opens up more resources

92

of Sales Force consider that eCOS® improves communications with HQ

97

of Sales Force consider that eCOS® is easy to use

## Schema

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