---
title: "Sales execution"
description: ""
url: "https://www.externis.com/en/software/crm-sfa"
date: "2026-06-03T19:26:34+00:00"
language: "en-GB"
---

#  Make every store visit count with eCOS® Sales – your CRM-SFA solution

Plan, execute, and track your in-store visits with ease.

**An AI assistant** guides you every step of the way — priorities, key info, and actions to take.

Everything happens on-site, even offline. No more re-entry, no more admin: just focus on selling.

 [ Get a free demo ](https://www.externis.com/index.php?Itemid=1638)

 ![eCOS® Sales – your CRM-SFA solution](https://www.externis.com/templates/yootheme/cache/e6/ecos-sales_uk-e6c46850.png)

 [ Get a free demo ](https://www.externis.com/index.php?Itemid=1638&lang=en-GB&tag=salescrm)

##  The AI-powered CRM-SFA

With eCOS®, artificial intelligence supports you at every stage of your sales activity.

**Before the visit — Smart planning**
Plan your routes in one click. The AI analyzes your key KPIs (numeric distribution, out-of-stocks, shelf share, sales, etc.), distances, and priorities to suggest an optimized and strategic itinerary.

**During the visit — Voice-assisted execution**
No more manual input: just talk to eCOS® AI to record your observations.
Data on numeric distribution, out-of-stocks, and shelf share are automatically updated in your CRM.

**After the visit — Dynamic analysis and performance management**
Compare retailers, query your performance, and track trends in real time.
The AI detects gaps, ND losses, and growth opportunities to guide your next actions.

eCOS® AI turns your CRM-SFA into an intelligent copilot — plan, visit, and analyze with a new level of efficiency.

 ![Planning of store visits](https://www.externis.com/templates/yootheme/cache/30/ecos-sales-visits-planning-302a5bb3.png)

##  Flawlessly planned store visits

 No more oversights or lost information: each visit is prepared with complete, customizable store and brand sheets that centralize:

- Contact details, opening hours, key contacts, and communication preferences
- Business data: order history, objectives, stockouts, numeric distribution, shelf share, revenue
- Promotional information: past, current, and upcoming campaigns, shipped POS materials, investments
- Ready-to-use documents and sales pitches, accessible in one click

No signal? No problem — everything you need for a successful visit is right at your fingertips.

 ![eCOS® Sales - Take full control of every store visit](https://www.externis.com/templates/yootheme/cache/5b/ecos-sales-visits-5ba4ff47.png)

 ![ eCOS® Sales - Full control](https://www.externis.com/templates/yootheme/cache/92/ecos-sales-scan-product-9219d0e3.png)

##  Take full control of every store visit — from start to finish

 During the visit, eCOS® Sales – CRM-SFA guides you through a step-by-step workflow that you can customize to fit your needs.

You follow a clear roadmap, with nothing left behind, and the ability to:

- Capture shelf data (stockouts, facings, prices, benchmarks, etc.) in just a few clicks
- Use voice recognition to speed up data entry
- Scan a barcode to place an order, report an issue, or start a product audit
- Access documents, product sheets, POS visuals, and more — in real time

Everything is designed to keep you focused on your goals and your conversation with the department manager — not distracted by your tools.

 ![eCOS Sales® - integrated promo execution](https://www.externis.com/templates/yootheme/cache/47/ecos-sales-planning-operation-4746aae0.png)

##  Effortless, integrated promo execution

 With eCOS® Sales, you're not just managing the visit — you're also handling promotional execution:

- Instant access to up-to-date promo plans, sales pitches, and materials
- Order POS displays, in-store animation, furniture, or merchandisers directly from the store
- Negotiate volumes and instantly report commitments
- Full promo history always available (revenue, negotiated volumes, investments)

Stop juggling tools. Go fully integrated — live and in sync.

 ![ eCOS® Sales - Automatic slaes plan](https://www.externis.com/templates/yootheme/cache/cf/ecos-sales-sales-plan-cf6cd413.png)

##  Reports done for you. Sales plan ready in one click.

 KPIs update automatically after every visit — no extra steps.

See exactly where you stand on:

- Your results for the store visited: numeric distribution, revenue, shelf share, stockouts, actions taken, products to reorder
- What’s left to do: upcoming priorities, gaps to close

An automatically generated sales plan to share with the store — a clear and actionable tool to trigger orders.

You leave with peace of mind, ready to move on to your next visit.

 ![ Agathe Reumaux, Field Manager at André Valois & Cie (HSE Rum)](https://www.externis.com/templates/yootheme/cache/f2/agathe-reumaux-f2517850.png)

 « The digital sales plan is one of my favorite features: at the end of each audit, I instantly know which products are out of stock or missing, which allows me to quickly report back to the client. »

 ![Valois & Cie](https://www.externis.com/images/clients/logos/hse-valois.svg)

Agathe Reumaux,

 Field Manager at André Valois & Cie (HSE Rum)

 « The digital sales plan is one of my favorite features: at the end of each audit, I instantly know which products are out of stock or missing, which allows me to quickly report back to the client. »

 ![ Agathe Reumaux, Field Manager at André Valois & Cie (HSE Rum)](https://www.externis.com/templates/yootheme/cache/d0/agathe-reumaux-d0abaca2.png)

Agathe Reumaux,

 Field Manager at André Valois & Cie (HSE Rum)

 ![Valois & Cie](https://www.externis.com/images/clients/logos/hse-valois.svg)

 ![eCOS Sales® - Chatter](https://www.externis.com/templates/yootheme/cache/af/ecos-sales-chatter-afb482ef.png)

##  Stronger alignment between field operations and head office

 With the shared calendar and advanced chat of eCOS® Sales – CRM-SFA, your entire team stays connected:

- Integrated messaging accessible to everyone (field & HQ)
- Message tagging linked to CRM objects (products, campaigns, stores, etc.)
- Contextual conversations that are easy to find and directly actionable
- Shared calendars, real-time notifications, and always up-to-date documents
- No more juggling WhatsApp, email, and Excel — everything is in one place

 ![Ségolène Bizet, National Sales Director](https://www.externis.com/templates/yootheme/cache/88/segolene-bizet-88b6b9a6.png)

 « We achieved an 11% increase in numeric distribution for nappies and a 15% increase for feminine hygiene products. »

 ![Natureopera](https://www.externis.com/templates/yootheme/cache/03/naturopera-03136c6b.png)

Ségolène Bizet,

 National Sales Director

 « We achieved an 11% increase in numeric distribution for nappies and a 15% increase for feminine hygiene products. »

 ![ Ségolène Bizet, National Sales Director](https://www.externis.com/templates/yootheme/cache/aa/segolene-bizet-aa4c6d54.png)

Ségolène Bizet,

 National Sales Director

 ![Natureopera](https://www.externis.com/templates/yootheme/cache/03/naturopera-03136c6b.png)

 [ En savoir plus ](https://www.externis.com/index.php?Itemid=1698&lang=fr-FR)

 Ready to get started with eCOS® ?

 Contact us today to discuss your project
and discover how our tailor-made solutions can transform your tools.

 [ Contact our experts ](https://www.externis.com/index.php?Itemid=1638)

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