Julien Chesneau advises you on your POS performance
Commercial organization
A commercial organization study on your field teams’ missions and goals, as well as on the HQ teams’ organization and exchanges is being done.
Retail execution process
Time for an in-depth audit of your POS execution processes:
- analysis of your organization’s functioning
- measurement of your Trade Promotion tools’ efficiency (POSM, animation, merchandising…)
- study of information flows between HQ and sales teams
- showcase improvements and potential earnings that can be generated
Analysis & Recommendations
Following this audit alongside teams, on various topics, a restitution showing the analysis and recommendations is done. Our experts will guide and support you throughout the implementation of the tools and actions prescribed.
Performance
A few months after the implementation of the recommended solutions, a field study will be carried out by our experts.
The purpose? To analyze the performance observed in the field: our experts will measure the impact of the solutions implemented on the POS commercial execution performance and will submit readjustments if needed.
