Julien Chesneau advises you on your POS performance

Julien Chesneau, Deputy General Manager d'Externis Group

Julien Chesneau, Deputy General Manager of Externis Group

  • More than 10 years of experience in marketing, sales management, key account management, in FMCG companies
  • Partner for 8 years, Julien ensures the executive management of the company
  • Speaker during several events of the industry

4 levels of study

Commercial organization

A commercial organization study on your field teams’ missions and goals, as well as on the HQ teams’ organization and exchanges is being done.

Retail execution process

Time for an in-depth audit of your POS execution processes:

  • analysis of your organization’s functioning,
  • measurement of your Trade Promotion tools’ efficiency (POSM, animation, merchandising…)
  • study of information flows between HQ and sales force,
  • highlight of the improvements and potential earnings that can be generated.

Restitution & Recommendations

Following this audit alongside teams, on various topics, a restitution showing the analysis and recommendations is done. Our experts will guide and support you throughout the implementation of the tools and actions prescribed.


A few months after the implementation of the recommended solutions, a field study will be carried out by our experts.

The purpose? To analyze the performance observed in the field: our experts will measure the impact of the solutions implemented on the POS commercial execution performance and will submit readjustments if needed.

Interested by our services? Contact our teams!
Externis Group

Externis, editor of eCOS® Blue Eagle, the first all-in-one SaaS suite dedicated to your retail execution used by players in the retail market (brands, distributors, wholesalers, etc.), all distribution channels combined

Immeuble Le Méliès
261, rue de Paris
Tel/Fax : +33 (0)1 79 97 01 00

Externis Group

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