JULIEN CHESNEAU ADVISES YOU ON YOUR POS PERFORMANCE
Julien Chesneau, Deputy General Manager d'Externis Group :
- More than 10 years of experience in marketing, sales management, key account management, in FMCG companies
- Partner for 8 years, Julien ensures the executive management of the company
- Speaker during several events of the industry
4 LEVELS OF STUDY
A commercial organization study on your field teams’ missions and goals, as well as on the HQ teams’ organization and exchanges is being done.
RETAIL EXECUTION PROCESS
Time for an in-depth audit of your POS execution processes:
- analysis of your organization’s functioning,
- measurement of your Trade Promotion tools’ efficiency (POSM, animation, merchandising…)
- study of information flows between HQ and sales force,
- highlight of the improvements and potential earnings that can be generated.
RESTITUTION & RECOMMENDATIONS
Following this audit alongside teams, on various topics, a restitution showing the analysis and recommendations is done. Our experts will guide and support you throughout the implementation of the tools and actions prescribed.
A few months after the implementation of the recommended solutions, a field study will be carried out by our experts. The purpose? To analyze the performance observed in the field: our experts will measure the impact of the solutions implemented on the POS commercial execution performance and will submit readjustments if needed.