Consulting

QUALIFIED EXPERTS TO ADVISE YOU ON YOUR
RETAIL EXECUTION PROCESS!

Frédéric Perodeau, expert on retail, shopper and manufacturers/retailers relationship:
- More than 30 years of experience in the FMCG industry.
- Founder of the Merchandising Institutes in Switzerland, Marocco, Brasil, Canada.
- Member of FIRAE (Forum of International Retail Assocation Executives) based in New York.
- Speaker, organizer of many « Retail Tours »: India, China, Brazil, Argentina, Singapour…

Julien Chesneau, Deputy General Manager of Externis Group:
- More than 10 years of experience in marketing, sales management, key account management, in FMCG companies.
- 8 years’ partner, Julien ensures the executive management of the company.
- Speaker during several events of the industry

4 LEVELS OF STUDY

COMMERCIAL ORGANIZATION

Our experts analyze your commercial organization by studying your field teams’ missions and goals, as well as the organization and the exchanges between different HQ teams (marketing, category management…).

RETAIL EXECUTION PROCESS

Time for an in-depth auditing of your POS execution processes. Our specialists:
- Examine your organization’s functioning,
- Measure the efficiency of your Trade Promotion tools (POSM, animation, merchandising…)
- Analyze the information flows between HQ and sales forces,
- Bring to light the improvements and potential earnings that can be made.

RECOMMENDATIONS

After interviewing your teams and auditing various topics, our experts make a feedback of their analysis and give their recommendations. They will guide and support you all along the implementation of the tools and the actions they prescribe.

PERFORMANCE

A few months after the implementation of their recommendations, a field study will be carried out by our experts. Its purpose? To analyze the performance observed in the field: our experts will measure the impact of the solutions implemented and will submit readjustments if needed.

Interested by our services? Contact our teams!

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